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Martin Barbieri

Senior Designer & AI Specialist

Design craft
meets AI.

More than 10 years of experience working with global brands including Whirlpool, KitchenAid and Bobcat, creating high-performing digital products.

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Product Design E-commerce AI Content Generation Figma CRO & A/B Testing Design Systems Workflow Automation UX Research Shopify Technical SEO Motion Design Product Design E-commerce AI Content Generation Figma CRO & A/B Testing Design Systems Workflow Automation UX Research Shopify Technical SEO Motion Design
02 Skills & Capabilities

What I bring to every project

Four disciplines, one integrated approach — design, content, conversion, and automation working together to ship better results.

01 — Design

End-to-end
Product & UX

From user flows and wireframes to polished interfaces and design systems. Designing e-commerce experiences that look good and convert better, for Shopify stores and custom-built platforms alike.

02 — Content

AI-Generated
Visuals at Scale

Visual and written content at scale. AI-generated product photography, campaign visuals, and video assets alongside SEO-friendly product descriptions, FAQs, and on-page copy built to rank and convert.

03 — Conversion

CRO, A/B Testing
& Analytics

Turning traffic into revenue. From PDP and checkout optimization to A/B testing and funnel analysis, using data to make design decisions that move the numbers that matter.

04 — Automation

Smarter Workflows
with AI

Building AI-powered workflows that save time and reduce manual work, from content pipelines to templates for mass asset generation.

03 Expertise & Software

Every
tool in
the kit

Expertise

End-to-end Product Design Ecommerce Design Systems Design Thinking Agile & Scrum UX Research Wireframing & Prototyping Information Architecture Usability Testing Mobile-First UX Shopify Customization Email Marketing SEO Strategy Workflow Automation AI Content Generation Conversion Rate Optimization A/B Testing B2B / B2C / SaaS Stakeholder Management

Software

Figma Claude n8n Gemini Canvas Runway ComfyUI Shopify Klaviyo Lovable Webflow Hotjar Mailchimp GA4 Looker HubSpot Ahrefs SEMrush Jira GitHub Notion
04 Certifications

Credentials that matter

Google
User Experience Certificate
IBM SkillsBuild
Prompt Engineering
Semrush
Technical SEO & AI
Coder House
Digital Marketing
Google Activate
Digital Marketing
Palermo University
Graphic Design